By: Dorian Merrill, Managing Director
At Leading Principals, we focus on management and executive level positions and our clients entrust us with presenting the very best candidates for critical roles within their organizations. In order to do that, we seek out individuals through a wide array of sources, including LinkedIn. Our emphasis is on “passive” candidates, or professionals whom are not actively seeking employment. If you are open to new opportunities, whether you are an active or passive candidate, then your LinkedIn profile matters more than you may realize.
If you hope to be contacted by a recruiter about the opportunity of your dreams, then now is the time to improve your LinkedIn profile so that you are well-positioned to receive that call. Here are our top tips, based on reviewing thousands of profiles and knowing what works in gaining attention and interest:
- Photo – Your photo gains immediate attention from anyone looking at your profile. If you don’t have an image, get one! Your profile photo should be of high quality and should represent you professionally.
- Header – The header section adjacent to your photo is a driver for if, and where, you show up in search results. Make sure that your professional headline either reflects your current (or most recent) position, or that it very clearly describes what you do. Also, make sure that your selected industry is the best fit, as recruiters often times search specifically by industry.
- Contact Information – Including your contact information is of course key to a recruiter’s ability to reach you. Make sure your information is current at all times. And remember, no one will have access to this information unless they are a first degree connection of yours, but more to come on that later…
- Summary – Your profile summary should be indicative of what makes you an outstanding candidate. Much like the heading of your resume, sell yourself well here. Speaking of resumes, consider including yours as a link in the summary section of your profile.
- Complete Profile – Don’t miss out on opportunities because your profile is incomplete. Include all aspects of your work history, with detail for each position. HINT: You can easily copy this information to your profile from your resume. Also include your applicable skills (these also drive your position in search results), education and affiliations.
- Extra credit – at the bottom of your profile, we highly suggest that you include your email address and/or phone number in the “Advice for Contacting…” section. For individuals that are not first degree connections of yours, this could be the difference in them reaching out or ignoring you.
There are many more ways that you can improve your LinkedIn profile, but these are our top tips for making your profile one that will grab the attention of recruiters.Following these suggestions will improve your networking opportunities and may just lead you to a new opportunity!